About sentient

Sentient at work developing innovative SaaS product and solutions

Sentient was founded in 2001

Developing products and solutions for 18 years, Sentient is the holding company for Scorebuddy Limited and Flightbuddy Limited. Each company offers a Software as a Service (SaaS) platform focused on the specific needs of their sectors, customer service and aviation. An early adopter of the SaaS model, Sentient started life as a developer and supplier of hosted IVR services. New products and innovative solutions emerged driven by customers needs to solve business problems.

Our history

What we do

Sentient design, Sell and Support SaaS solutions for the contact center and aviation sectors

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Man working on design and support of SaaS Solutions

Our Clients are important to us


5CA client logo

BPO Outsourcer

Scorebuddy became an essential piece of 5CA’s quality assurance process and the best way to handle ourremote workforce. As an all-in-one quality assurance system, Scorebuddy has offered 5CA a way to collect and store our QA data and utilize that data to target their training, and to motivate the agents. We use Scorebuddy not only to highlight the talent that their agents already demonstrated and where they performed well, but to also gain insight and transparency into the kind of work their agents were doing overall.

Sylvia Mattl, Senior Quality Specialist

The Echelon Group

From the very first day we integrated Scorebuddy into our business, we have seen a positive impact in our overall day to day activity, employee engagement, and overall happiness with our team. As a result, agents can track their performance, and managers have a quicker view to see who needs additional help and in what areas.

Beth Hendrickson, The Echelon Group VP of Operations

Urban Utilities

A Quality Assurance system that provides ease of use for the creation of scorecards and high-level reporting

Juliette, Performance Coach at Urban Utilities

Permanent TSB

‘Scorebuddy has made Permanent TSB’s quality assurance quicker, easier, and more accurate. Agents are happier with the evaluation process, and supervisors are happier with the results. The in-depth, accessible reports provide us with genuinely insightful data which we use to improve performance across multiple areas of the business,’ – Amy Breen, business Assurance Senior Manager, Permanent TSB

Amy Breen, Business Assurance Senior Manager, Permanent TSB


Scorebuddy has made our quality assurance process easier and more efficient, leading to increased agent engagement and higher QA scores across the board

Roni Reid, Quality Assurance Officer – Moneyboat

Ryanair client logo


Ryanair initially used Scorebuddy to measure 600 staff and 3 outsource partners throughout Europe. The value was seen immediately as our quality team saved hours every week by not having to struggle with the process via spreadsheets, and the team has found it easy to use. Now at Ryanair we’re hosting over 800 agents with 60+ supervisors across 8 separate locations and nationalities. This requires a lot of emphasis on creating unique scorecards to cater to those different cultures and languages. Furthermore, we are currently getting ready to go live with our Zendesk integration.

Veronika Halouzkova – Customer Service Manager at Ryanair